Getting into the hearts and minds of our customers
Our Customer Base
PEL has evolved from being product-centric to customer-centric, while improving processes, communications and project management. This enables the Company to better understand and predict customer needs. While the Company continues to rely on the quality and uniqueness of its products and services, it is able to differentiate itself across end-to-end customer experience.
Process
Voice of customers, employees, processes, and businesses are gauged to gather the Customer Experience (CX). Insights through various channels such as CSI (Customer satisfaction index) surveys*, internal partner surveys, customer calls, workshops etc. are compiled and based on the same, an action plan is designed to focus on the identified key areas.
Voice of Business
Voice of Customer
Quantitative:
CSI1 Analysis, NPS2 & IPSAT3
Qualitative:
Voice of Process
Voice of Employee
Note:
*PEL's customer satisfaction surveys have been designed to understand the importance of delivery, quality, service, people, innovation and value in the minds of the customers engaged with the Company in Global Pharma services business.
1. CSI - Customer Satisfaction Index Analysis, 2. NPS - Net Promoter Score
3. IPSAT - Internal Partner Satisfaction 4. CC - Core Competencies
Customer Satisfaction Index (CSI) Score
Overall CSI score has gone up; Parameters of Delivery, Service, and People have improved rating compared to last year scores, whereas parameter of Quality has slightly decreased. Value and Innovation remain same as last year.